Pay per what you really consume is the axis of this idea, it would be good if that happens everywhere, right?

The use of already established technology (such as the facetracker and a detector of facial expressions) in terms of a new purpose is what stands out in this and in many ideas that we see today, I´m talking about the cross of new technologies with the creativity.

Is this idea a new way of charging? Is it something that recasts the marketing and business plans as someone sometimes told me? Maybe it's a lot to ask, but well developed with much more budget can become something very useful for the theater someday.

"Pay per laugh" win 9 lions in Cannes among which there is a gold in mobile.