HSBC did a very good campaign for its car insurance. The best executions, in my opinion, were made by Sebas Stagno, Rafa Dalvia and Marcelo Vergara, at the end of the Agulla Y Baccetti stage.

We got the concept that was already established, and I think we resolved with freshness and creativity another new way to execute this campaign.

"Coco" the fantastic Argentinian car ... is the reflection of a society that tries to always do the best and many times can´t do it for lack of everything, hopefully one day we will change.