Here you can find a series of works and projects that I have done during my career. These works were done in different agencies, work groups, and different periods of advertising.
I will not deny that I like audiovisual content, storytelling, editing commercials, staying after hours trying to find the best gags for one script or the best way to write a tag line.
But nowadays the consumer and clients have change a lot.
That´s why here you can see a lot of projects, as study cases, showing new technologies merged with creativity in order to resolve specific problems of the clients and new ways to make a business profitable. New ways to use the media, entertainment, promotions, etc.
You will see good creative and strategic works, and some others in my opinion not so nice but useful, cause the moment in which they were made, under pressure.
But I'm not going to tell you which works are these because that might sounds as an excuse.
What I hope you feel is the passion with which each of the pieces that I exposed in this portfolio were conceived...you enjoy it, and its helps me to work together in a future.
See you soon and have a great day!
Here is my biography:
I began my career in Verdino advertising agency in Argentina, but I carried out my first big projects as a Senior Art Director for Agulla and Baccetti, where I won my first Gold Lion at the age of 26.Then I was hired by J. Walter Thompson (Buenos Aires), first as a local Creative Director then as regional Creative Director, being part of “The Hotel” Creative Hub, helping the network to become one of the most acclaimed in South America during that phase. Since 2008, I have been part of McCann Erickson Madrid as Executive Creative Director, helping the agency to be the best of the year at the Festival Iberoamericano El Sol in 2011, and one of the most widely acclaimed agencies worldwide.
Because this, from mid-year 2012 I joins a creative hub (The Cyranos) located in Barcelona as Regional Executive Creative Director in order to provide creativity for customers in Europe, Latin America and elsewhere. I have a long list of awards from different creative festivals, among them 2 FIAP Grand Prix, 12 Clios and 8 Cannes Lions.
I have been chosen as one of the 45 best Executive Creatives in the world by The Big Won Report 2014.